Advertising | JOSH SAMPLE

A First-Timer’s Guide to Turning AR Into ROI

Posted on November 28, 2018 (May 16, 2019) by Entrepreneur

It’s the most wonderful time of the year for retailers — more so now than ever. Cyber Monday has officially taken the reins as the most popular shopping day in the United States. First, this uber-shopping day, in 2017, eclipsed Black Friday by roughly $1.6 billion , Then, this year, 2018, Cyber Monday sales grew another […]

Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

Posted on September 28, 2018 (May 16, 2019) by Adweek

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform. […]