Fastest-growing private companies: Drive Social Media doubles down on strategy during Covid, looks toward expansion No. 3 | Two-year revenue growth rate: 199.7% After growing revenue to $14.7 million in 2019, Drive Social Media expanded its small business marketing strategy during this year’s turmoil due to theCovid-19 pandemic. Jennifer Meinhardt Bermudez, chief experience officer at […]
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Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend
Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform. […]
3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook’s recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors’ information. Read Full Article […]
3 Steps to Recruiting an Ideal Employee From a Client
All of us are currently on the lookout for ideal candidates. It’s an omnipresent issue when you consider that “82 percent of workers are seeking new job opportunities.” There’s a good chance you can find someone to fit your business in any number of areas; online job boards, emailed resumes, but what do you do when […]
The 3 takeaways that actually matter…from Facebook F8, 2018
Facebook’s F8 was an intense and amazing experience. The amount of development, innovation, and progress shown in just two days is only barely digestible. To ensure myself and my team were not caught up in all the pomp and circumstance, I was determined to view this entire conference as a marketer, not a fan-boy, or […]