Facebook is finding itself in a truly unique position as a result of the Covid-19 pandemic. Currently, the social media behemoth is feeling the effects at both ends of the spectrum. Traffic overall has soared by 27%, use of Messenger is up 50% and, lo and behold, Gen Zers are returning to the platform. Read […]
Tag: Facebook
A First-Timer’s Guide to Turning AR Into ROI
It’s the most wonderful time of the year for retailers — more so now than ever. Cyber Monday has officially taken the reins as the most popular shopping day in the United States. First, this uber-shopping day, in 2017, eclipsed Black Friday by roughly $1.6 billion , Then, this year, 2018, Cyber Monday sales grew another […]
Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend
Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform. […]
3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook’s recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors’ information. Read Full Article […]
3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies
Facebook recently rolled out its new View Ads feature to the public. The initiative—catalyzed by Russian influence on the 2016 U.S. presidential electionand underlined by the Cambridge Analytica data breach—is Facebook’s latest attempt to increase the level of transparency that users experience on the platform. Read Full Article […]
Three Reasons Why Facebook’s New Dating Service Is Huge For Marketers
You’ve been in the game long enough to know that Facebook doesn’t do anything just because it wants users to have a great time. Since the day Zuck removed the school email requirement in 2005, every single thing Facebook has done has been in the interests of gathering user data and selling ad space. So, […]