Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform. […]

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3 Ways Facebook’s Updated Pixel Helps Your Business Grow

Facebook’s recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors’ information. Read Full Article […]

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3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies

Facebook recently rolled out its new View Ads feature to the public. The initiative—catalyzed by Russian influence on the 2016 U.S. presidential electionand underlined by the Cambridge Analytica data breach—is Facebook’s latest attempt to increase the level of transparency that users experience on the platform. Read Full Article […]

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