Fastest-growing private companies: Drive Social Media doubles down on strategy during Covid, looks toward expansion No. 3 | Two-year revenue growth rate: 199.7% After growing revenue to $14.7 million in 2019, Drive Social Media expanded its small business marketing strategy during this year’s turmoil due to theCovid-19 pandemic. Jennifer Meinhardt Bermudez, chief experience officer at […]
It’s a wonderful time for Instagram shoppers. In March, the platform rolled out a beta test for its new in-app shopping feature that enables U.S. users to purchase products from over 20 different brands directly within the app. Read Full Article […]
Facebook is finding itself in a truly unique position as a result of the Covid-19 pandemic. Currently, the social media behemoth is feeling the effects at both ends of the spectrum. Traffic overall has soared by 27%, use of Messenger is up 50% and, lo and behold, Gen Zers are returning to the platform. Read […]
OK, you know that having a website isn’t just a priority, it’s a necessity to compete in this day and age. But having a website isn’t enough — you need to have one that is well-designed, responsive, and informative. Bad website design will make you shoot yourself in the foot, while a great one brings […]
Your whole life is stored in one place: your smartphone. It’s the tool everyone uses to function in the world, and without one we would all be lost. Yet, it’s more than just a tool people use to live their lives. A smartphone is also a perfect platform for you to post your advertisements. Most […]
There’s a much-touted refrain that employees leave managers, not companies. While that sentiment certainly holds truth, today’s reality is that job-hopping, even career-hopping, has become the norm for a younger generation of workers — even for those with good managers. Read Full Article […]
Believe it or not, the grocery industry is getting some major cool points. Grocery chain Stop & Shop recently announced that it will be partnering with Robomart and officially begin testing self-driving vehicles this spring. These vehicles will essentially serve as “mini grocery stores on wheels.” Customers will be able to call the vehicles through an app, similar […]
It’s the most wonderful time of the year for retailers — more so now than ever. Cyber Monday has officially taken the reins as the most popular shopping day in the United States. First, this uber-shopping day, in 2017, eclipsed Black Friday by roughly $1.6 billion , Then, this year, 2018, Cyber Monday sales grew another […]
Have you ever gotten a recommendation request from a current or past employee whose work you don’t feel comfortable fully endorsing? As a CEO, I’ve found such requests can put me in an awkward position. I always struggle with the question of how to respond. Should I say yes and write something lukewarm, or should […]
Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform. […]