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Four Steps To Audit Your True Facebook ROI

Facebook is finding itself in a truly unique position as a result of the Covid-19 pandemic. Currently, the social media behemoth is feeling the effects at both ends of the spectrum. Traffic overall has soared by 27%, use of Messenger is up 50% and, lo and behold, Gen Zers are returning to the platform. Read […]

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The “Two Weeks’ Notice” Approach to Changing Jobs Is Bad for Companies and Employees

There’s a much-touted refrain that employees leave managers, not companies. While that sentiment certainly holds truth, today’s reality is that job-hopping, even career-hopping, has become the norm for a younger generation of workers — even for those with good managers. Read Full Article […]

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Four Ways Augmented Reality Is Revolutionizing Brick-And-Mortar Retail

Believe it or not, the grocery industry is getting some major cool points. Grocery chain Stop & Shop recently announced that it will be partnering with Robomart and officially begin testing self-driving vehicles this spring. These vehicles will essentially serve as “mini grocery stores on wheels.” Customers will be able to call the vehicles through an app, similar […]

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A First-Timer’s Guide to Turning AR Into ROI

It’s the most wonderful time of the year for retailers — more so now than ever. Cyber Monday has officially taken the reins as the most popular shopping day in the United States. First, this uber-shopping day, in 2017, eclipsed Black Friday by roughly $1.6 billion , Then, this year, 2018, Cyber Monday sales grew another […]

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Why You Should Let Your Employees Write Their Own Recommendation Letters

Have you ever gotten a recommendation request from a current or past employee whose work you don’t feel comfortable fully endorsing? As a CEO, I’ve found such requests can put me in an awkward position. I always struggle with the question of how to respond. Should I say yes and write something lukewarm, or should […]

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Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform. […]

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3 Ways Facebook’s Updated Pixel Helps Your Business Grow

Facebook’s recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors’ information. Read Full Article […]

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