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The “Two Weeks’ Notice” Approach to Changing Jobs Is Bad for Companies and Employees

There’s a much-touted refrain that employees leave managers, not companies. While that sentiment certainly holds truth, today’s reality is that job-hopping, even career-hopping, has become the norm for a younger generation of workers — even for those with good managers. Read Full Article […]

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Four Ways Augmented Reality Is Revolutionizing Brick-And-Mortar Retail

Believe it or not, the grocery industry is getting some major cool points. Grocery chain Stop & Shop recently announced that it will be partnering with Robomart and officially begin testing self-driving vehicles this spring. These vehicles will essentially serve as “mini grocery stores on wheels.” Customers will be able to call the vehicles through an app, similar […]

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A First-Timer’s Guide to Turning AR Into ROI

It’s the most wonderful time of the year for retailers — more so now than ever. Cyber Monday has officially taken the reins as the most popular shopping day in the United States. First, this uber-shopping day, in 2017, eclipsed Black Friday by roughly $1.6 billion , Then, this year, 2018, Cyber Monday sales grew another […]

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Why You Should Let Your Employees Write Their Own Recommendation Letters

Have you ever gotten a recommendation request from a current or past employee whose work you don’t feel comfortable fully endorsing? As a CEO, I’ve found such requests can put me in an awkward position. I always struggle with the question of how to respond. Should I say yes and write something lukewarm, or should […]

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Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform. […]

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3 Ways Facebook’s Updated Pixel Helps Your Business Grow

Facebook’s recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors’ information. Read Full Article […]

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Why I Never Lay Off Employees — and How You Can Do the Same

I hate layoffs for all of the reasons most people do — they derail people’s lives, they hurt the business, they kill morale… the list goes on. But the main reason I hate layoffs is because they only occur for one real reason: management and ownership screwed up. Read Full Article […]

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3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies

Facebook recently rolled out its new View Ads feature to the public. The initiative—catalyzed by Russian influence on the 2016 U.S. presidential electionand underlined by the Cambridge Analytica data breach—is Facebook’s latest attempt to increase the level of transparency that users experience on the platform. Read Full Article […]

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