It’s a wonderful time for Instagram shoppers. In March, the platform rolled out a beta test for its new in-app shopping feature that enables U.S. users to purchase products from over 20 different brands directly within the app. Read Full Article […]
Facebook is finding itself in a truly unique position as a result of the Covid-19 pandemic. Currently, the social media behemoth is feeling the effects at both ends of the spectrum. Traffic overall has soared by 27%, use of Messenger is up 50% and, lo and behold, Gen Zers are returning to the platform. Read […]
Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform. […]
Facebook’s recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors’ information. Read Full Article […]
Facebook recently rolled out its new View Ads feature to the public. The initiative—catalyzed by Russian influence on the 2016 U.S. presidential electionand underlined by the Cambridge Analytica data breach—is Facebook’s latest attempt to increase the level of transparency that users experience on the platform. Read Full Article […]
You’ve been in the game long enough to know that Facebook doesn’t do anything just because it wants users to have a great time. Since the day Zuck removed the school email requirement in 2005, every single thing Facebook has done has been in the interests of gathering user data and selling ad space. So, […]
Facebook’s F8 was an intense and amazing experience. The amount of development, innovation, and progress shown in just two days is only barely digestible. To ensure myself and my team were not caught up in all the pomp and circumstance, I was determined to view this entire conference as a marketer, not a fan-boy, or […]