Facebook’s recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors’ information. Read Full Article […]
I hate layoffs for all of the reasons most people do — they derail people’s lives, they hurt the business, they kill morale… the list goes on. But the main reason I hate layoffs is because they only occur for one real reason: management and ownership screwed up. Read Full Article […]
Facebook recently rolled out its new View Ads feature to the public. The initiative—catalyzed by Russian influence on the 2016 U.S. presidential electionand underlined by the Cambridge Analytica data breach—is Facebook’s latest attempt to increase the level of transparency that users experience on the platform. Read Full Article […]
Comscore predicts that by 2020, 50 percent of all searches will be completed with voice. Yet, according to a recent survey by personalization provider RichRelevance, almost 70 percent of U.S. shoppers have not yet used a voice assistant to find a product or to get product information. Read Full Article […]
You’ve been in the game long enough to know that Facebook doesn’t do anything just because it wants users to have a great time. Since the day Zuck removed the school email requirement in 2005, every single thing Facebook has done has been in the interests of gathering user data and selling ad space. So, […]
All of us are currently on the lookout for ideal candidates. It’s an omnipresent issue when you consider that “82 percent of workers are seeking new job opportunities.” There’s a good chance you can find someone to fit your business in any number of areas; online job boards, emailed resumes, but what do you do when […]
Facebook’s F8 was an intense and amazing experience. The amount of development, innovation, and progress shown in just two days is only barely digestible. To ensure myself and my team were not caught up in all the pomp and circumstance, I was determined to view this entire conference as a marketer, not a fan-boy, or […]
When I started seeing that my business was losing employees – and ultimately clients – because of my approach to people problems, I knew I had to do something drastic to stop the bleeding. Here’s why and how I created the position of chief happiness officer. Read Full Article […]